Google is rebranding the Android Market as Google Play, in an attempt to create a one-stop portal for entertainment and apps.
Google Play is a cloud-based service that allows users to access their media and applications from any Android device or web browser. It is effectively a rebranding of various existing Google services under the Google Play umbrella.
"Google Play is entirely cloud-based so all your music, movies, books and apps are stored online, always available to you, and you never have to worry about losing them or moving them again," writes the company's director of digital content, Jamie Rosenberg, on the Google blog.
UK users will be given access to all the Google Play services, except music, although Rosenberg claims that Google's "long-term goal is to roll out as many different types of content as possible to people around the world, and we’ll keep adding new content to keep it fresh."
Google Play allows users to rent movies to watch via a web browser or their Android device, with the option to resume from where they left off if they are interrupted mid-movie. Likewise, books can be read from a PC or Android/iOS device, although support for dedicated ebook readers is limited - the Amazon Kindle being a notable absentee.
Android users will see the Market rebranded on their device in the coming days.
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