Nokia is to kill off its Ovi mobile services, the latest victim after its partnership with Microsoft.
Ovi was Nokia's online services and app store; the latter went live in 2009 and featured 40,000 apps.
From July, Ovi will be rebranded simply to Nokia services on new phones, while the branding will be updated on existing handsets later in the year.
While the name will change, none of the actual services themselves will be killed off, and roadmaps will continue as planned, the company promised.
“The reasons for this decision include the fact that Nokia is a well-known and highly-loved brand the world over," said Nokia’s EVP and Chief Marketing Officer Jerri DeVard.
"Our mobile experiences are tightly integrated with our devices – there is no longer a differentiation. For example, if consumers want the best mobile navigation experience, they know it’s a Nokia that they can rely on," DeVard said. "These last few years, and moving forward, our mission remains unchanged: we will continue our work to deliver compelling, unified mobile service offerings and next-generation, disruptive technologies.”
Nokia spun off Symbian after signing a deal worth billions to put Windows Phone 7 on its handsets earlier this year.
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